You hit the "Apply" button. You pasted the code into your header. You saw the message: "We’re reviewing your site. This usually takes a few days."
That was three days ago. Now, it’s been a week. The status still says "Getting Ready."
The silence is loud, isn't it?
Most new bloggers panic at this stage. They check their email every hour. They stare at the dashboard. They wonder, "Did I break something? Is Google ignoring me?"
Here is the truth: The AdSense review timeline in 2025 isn't fast. While some lucky sites get approved in 24 hours, most of us wait 2 to 4 weeks. This is normal.
However, the mistake that leads to rejection is that most people stop working while they wait. They freeze. They think, "I won't write another post until I know if I'm approved."
This is deadly. If the Google crawler visits your site today and sees the last post was from 14 days ago, it flags your site as "Abandoned."
So, stop refreshing your email. Here is your active battle plan for the waiting room.
1. The "Heartbeat" Strategy (Keep Posting)
Imagine you are applying for a job. You hand in your resume, and then you sit in the lobby and fall asleep for two weeks. You wouldn't get hired, right?
Google wants to see a "live" site.
- The Goal: Publish at least 1 or 2 new articles while your AdSense application status is pending.
- Why it works: It forces the Googlebot to recrawl your site. Every new URL is a fresh "ping" to their system, saying, "Hey, I'm still here. I'm serious about this."
You don't need to write a masterpiece. Just keep the heartbeat going.
2. Watch Your Traffic (But Don't Buy It)
Many people become restless and think, "Maybe if I send a ton of traffic right now, Google will be impressed."
So they share their links in spammy Facebook groups or buy $5 worth of clicks.
Do not do this. When your account is under review, Google scrutinizes your traffic quality with a fine-toothed comb. If they see a sudden spike of random visitors who stay for 0 seconds, they will reject you for "Invalid Traffic" concerns.
Just let your organic traffic flow naturally. Boring is good right now.
3. The "Broken Link" Hunt
While you are waiting, use this time to fix the small stuff. Nothing screams "low quality" like a user clicking a link and hitting a "404 Error" page.
- Click through your own menu.
- Check your footer links.
- Review your old posts and click on the external links to ensure they are still active.
If the reviewer lands on your site and encounters a dead end, they may close the tab and click "Reject."
4. Double Check the Code Placement
This is the only technical thing you should check. Sometimes, the "Getting Ready" status gets stuck because the bot can't find the verification code you pasted.
Open your website in a browser (like Chrome). Right-click and select "View Page Source." Press Ctrl + F (or Cmd + F) and search for your Publisher ID (it looks like pub-123456789).
- Found it? Good. Close the window and relax.
- Can't find it? You might have a caching issue. Clear your cache plugin or re-paste the code into your header.
5. Use an AdSense Approval Checker
If you are two weeks in and still hearing crickets, your anxiety is going to peak. You will start doubting everything. "Is my site too slow? Is my navigation bad?"
This is the perfect time to run a diagnostic. Using a dedicated AdSense approval checker can give you peace of mind. It’s like a second opinion from a doctor.
The tool might spot something you missed—perhaps your "Contact Us" page is hidden, or your SSL certificate has an issue. Fixing these minor issues while you wait can sometimes unblock the review process.
Patience is Profitable
The question "how long does AdSense take to approve?" has no single answer. It takes as long as it takes.
I’ve seen terrible sites get approved in 2 days, and amazing sites wait for 30 days. The algorithm is weird.
However, if you continue to post, keep your site clean, and remain calm, you are doing everything right. Use this quiet time to build content. Because once you get approved, you’ll be too busy checking your earnings to write!