Google AdSense Policy Checklist

Google AdSense approval is easier if your website meets all the required policies. Most rejections happen because site owners miss one or more policy rules. This checklist will help you quickly review your site and increase your chances of approval.

1. Content Policies

• All content must be original and unique.
• No adult, violent, or offensive material.
• No copyrighted or pirated content.
• Content should be useful and informative for users.
• Avoid excessive AI-generated text without proper editing.

2. Website Structure & Navigation

• Include essential pages: About Us, Contact, Privacy Policy, Terms & Conditions.
• Clear and easy-to-use navigation menu.
• Responsive design for mobile and desktop users.
• All links must work; no broken pages.

3. Ads Placement & User Experience

• Do not place ads in a way that misleads users.
• Avoid too many ads before site approval.
• No pop-ups or automatic redirects that disrupt user experience.
• Ensure ad visibility does not interfere with content readability.

4. Technical Requirements

• Site must load quickly and perform well on all devices.
• Proper HTML/CSS structure; no broken scripts.
• Check that Google can crawl your website (use Search Console).
• HTTPS-enabled site recommended for security and trust.

5. Legal & Policy Compliance

• Do not promote illegal activities or unsafe products.
• Follow all applicable laws and regulations for your country.
• Comply with Google AdSense program policies at all times.

Use this checklist to review your website before applying for AdSense. Following these policies increases your chances of approval and keeps your account safe in the long run. Don’t forget to also run your site through our AdSense Eligibility Checker for a quick report on potential issues.