Your article is excellent. You want to share it, of course. You tweet it, pin it on Pinterest, and post it in ten Facebook groups.
In an hour, you suddenly have 500 visitors. You feel fantastic. You come to our website adsense checker approval you feel everything is fine.
After checking your AdSense account, however, you notice a warning that reads, "Ad serving limited due to invalid traffic concerns."
What took place? Isn't traffic beneficial?
Not all the time. Not every visitor is created equal, according to Google. Social media traffic can be a minefield if you're not careful, but organic search traffic is priceless.
Here's why Google is afraid of social traffic and how to exploit it without getting blacklisted.
The Issue with Users of Social Media
Google is a huge fan of "Search Intent."
When someone looks for "best running shoes" on Google, they are trying to find a solution. They took their time reading your post. They might be genuinely interested in shoes if they see an advertisement for them.
Users of social media are diverse. They're scrolling fast. They're bored. Curious, they click on your link, look at it for three seconds, and then walk away.
Why a ban is triggered by this:
Low Time on Page: Google believes your website is worthless if 500 visitors depart in 5 seconds.
Accidental Clicks: When attempting to close a popup or scroll down on Facebook, mobile users frequently unintentionally click advertisements. AdSense detests inadvertent clicks.
The main one is bot traffic. Thousands of "likes" are frequently generated by bot accounts if you pay $5 to boost a post on Facebook. AdSense interprets any traffic from those bots as invalid.
70/30 is the Golden Ratio.
Does this imply that you should never distribute your links? No. All you need is equilibrium.
A profile on a healthy website looks like this:
- 70% of traffic is organic and originates from Yahoo, Bing, or Google.
- 30% Social/Direct Traffic: People who come from Facebook, Pinterest, or your newsletter.
You are in danger if your statistics are reversed, meaning that 90% of your traffic originates from Facebook and only 10% from Google. To Google's algorithms, it appears abnormal.
Which platforms are the safest?
Facebook: Dangerous. The attention spans of Facebook users are quite short. Don't send links to random groups. Share just on your own page, where people are familiar with you.
Pinterest: Moderately dangerous. Pinterest users act more like search users because they are frequently searching for ideas (recipes, do-it-yourself projects). But watch out for "viral" pins that attract thousands of users all at once.
LinkedIn and Twitter/X: Low Risk. Although the volume is typically lower, these users typically read more.
The Decision
Social media is used to raise brand awareness. The purpose of search engines is to generate income.
Make use of social media to spread the word about you and develop your brand. However, don't depend on it to cover your expenses. Consider temporarily disabling your advertisements or using "Auto Ads" less frequently until the spike subsides if you notice a significant increase in social media visitors.
Building a website that appears on Google is your aim. That is the only method to create a passive income stream that is long-lasting and won't vanish overnight.